With so many DIYs opportunities online, should you create your own website? If yes, what are the Dos and Donts of a DIY Web Design? This article seeks to answer just that
We live in an era where you can get more information from digital internet-enabled devices than the typical museum could possibly archive. Not to mention, we’re getting all that information in a miniature computer (smartphone) that has more processing power than what it took to land a man on the moon.
That begs the question: why haven’t we ever returned to the moon? However, that’s a topic for another blog.
Should You, or Should You Not Design your own Website?
These days, you don’t need technical skills to design a website. Hell, you don’t even need to write a single line of code. There are a plethora of drag-and-drop web builders out there that will have you design your website in minutes.
But should you do it on your own?
Well, that depends on a lot of factors, but we’ll mention just a few. First, how professional do you want the website to appear? Who is your target audience? What revenue-generating avenues are available for you?
Obviously, we can’t get into the nitty-gritty of these questions. Nonetheless, the more professional you want the website to be, the higher skilled the web designers should be. It cannot be something you learned on YouTube over the weekend. No, my friend, that will not cut it.
Working on Shoe-String Budget, so DIY Tips on Designing Website Myself
This article is obviously not for the professional web designers. Although some newbie designers can still learn a thing or two. This article is for the Do-It-Yourself (DIY) handymen and handywomen out there. If, for one reason or the other, hiring a professional web designer is not an option, it would do you good to keep the following DIY web design tips:
- Don’t Cram Too Much on One-Page
Yes, you have tons of great information to share with your audience; or so you think. Although, your visitors are looking for very specific information relevant to them. They don’t need you to give them all the Az-to-Zs of the treasure trove knowledge.
Be selective, summarize, and hit the point only. Thus don’t put all the information in one place. Segment your information and each segment in its own web page. If there are two segments related to each other, you can link those web pages together.
- Make Navigation Easy and User-Friendly
There are billions… and billions, and billions (read that in Trump’s voice) … of websites on the internet. So why should a random person visit your website? Well, you need to have the information they are looking for, but that’s the easiest part.
You also need to package that information in a shape and form the visitors can easily digest. Go big on UX (user experience), or go home, baby! They have billions of alternative websites they could have visited; why should they strain to get that information off your website? Well, they won’t.
Unless you make your website easy to navigate, thus allowing visitors to find the information they were looking for easily and fast. They will click the next alternative website as fast as they came to your website. Your website must be user friendly.
- MUST be Mobile-Friendly
These days people consume virtually digital information first and foremost on their phones. It is small enough to conveniently carry it virtually everywhere you go, and its always-on ability makes it readily available. Nowadays, people are more likely to ‘google’ something up, browse websites, or carry out a transaction on their phone than on their computers.
There is a bit of a hustle these days with desktop computers compared to smartphones. You need to boot it up or wait it to wakeup from sleep mode. Then enter passcodes and whatnot before you start using it.
Let’s not forget that you need to sit down and conveniently use a desktop computer. Unlike a mobile phone, which you can use virtually anywhere and anytime provided you have an internet connection. In summary, there is increasing traffic from mobile devices compared to desktop computer devices nowadays.
If you want a piece of this traffic, make your website friendly for visits from mobile devices. That is not to say it should not conform to desktop website standards. Actually, you should do both.
- Tell Your Visitors What To Do Next
We earlier mentioned that you should not cram all your information on a single web page. It is not only aesthetically unappealing but also revolting. You might as well put a big banner telling your visitors to flee away from your website.
As much as each web page should be a segment of a piece of information (not all the information) if two or more web pages complement each other, ensure your visitors know. That is why the existence of the famous:
“… for more information, click here … to learn more on this, read our earlier blog … visit our FAQs section for further information …”
Also, you need to be very deliberate in your information. After giving your visitors all that information, let them know your desired next course of action. Therein comes the ‘Call to Action button,’ which lets them know what is expected from them after the information you have given them.
The fact that you have captured someone’s attention on the internet and they landed on your website should be a big deal. Go all out to make sure to capture and retain their attention. That is the million-dollar achievement and why digital marketers coined the term ‘CONTENT is KING.’
The information on your website ought to be very useful to your target audience. They must find it valuable compared to the next alternative website. Once you have established that, make sure you package your information in an easy-to-read and easy-to-understand format.