Ever since Microsoft came out with the half-baked idea of Windows 8, it seems the Redmond tech giant is hell bent on conquering the mobile space. Well, as far as the software part of the race goes, many will agree that Windows 10 is a pretty damn well baked operating system.
However, Microsoft has not gotten that much traction in as far as luring users onto its Windows mobile platform. Google’s Android and Apple’s iOS are just too dominating in the mobile space. These two mobile platforms have managed to attract both the developers and users, the two essential ingredients needed to make a mobile platform attractive.
Microsoft can be said to be taking a different approach altogether when it comes to the mobile space. It wants to create a seamless user experience from PC, tablets and mobile phones. In as far as seamless user experience from PC to tablets is concerned; many would agree that Microsoft has perfected the art.
You only need to look at the Microsoft Surface Pro 4, a hybrid tablet that can replace your PC. It beats competitor’s tablets like Apple’s latest iPad Pro; given Surface Pro 4 can run full Windows desktop apps. The iOS-powered iPad Pro cannot run full desktop apps that run on the OS X computers.
For these reasons, there is no doubt that the Surface Pro 4 is a much sturdier tablet than the iPad Pro. That is probably why it comes highly rated and reviewed by many expert blog reviews sites and users feedback forums.
Now, that we have established that Microsoft scored big with the Surface Pro 4. It appears Microsoft wants to build on that synergy and come up with a mobile version of the Surface Pro 4; that is to say, a Windows smartphone that closely resembles the Surface Pro 4 tablet.
If or when Microsoft pulls this off, then you should expect more users to flock to its mobile devices. Can you imagine running full desktop apps on your mobile phone? Won’t that be great?
I deduced the assumption that Microsoft could be planning on rolling out a Surface mobile, from the recent Windows Weekly show. Where Chris Capossela, the Chief Marketing Officer at Microsoft said:
“We need some sort of spiritual equivalent on the phone side that doesn’t just feel like it’s a phone for people who love Windows. It’s got to be a phone where it’s like, ‘Wow, that’s a real shock, or that’s a real breakthrough, and that’s going to make me (as a hypothetical Apple fan) pause before I buy my 17th iPhone.’ And we need time to actually go build that.”
Should Microsoft make a Surface phone, a mobile device that can serve as a smartphone, tablet and PC. I just don’t see how people will not be won over from Apple and Android devices. Currently, the closest a user can feel to running full-fledged desktop apps on a Windows Mobile is while using the Lumia 950 and 950XL. Both these Windows smartphones have the Continuum feature that enables you to enjoy the desktop experience by connecting them to an external display, but still the experience is far from the real desktop experience.