It’s been about two years when Mozilla first unveiled the Firefox OS. A mobile operating system, Mozilla had hoped will become a take on the bullish Android especially in the developing world and consumer market looking for cheap smartphones.

Well, Android proved to be very bullish, but still most blame lies with the Firefox OS. It was no native apps but only web apps, as Mozilla tried to differentiate itself by being a web-first mobile OS.

Mozilla held its developers meeting yesterday in the Orlando, Florida; the event has since been dubbed Mozlando. During the event Mozilla made several announcements, the biggest of which was the end of its Firefox OS experiment. It has dawned on the company that Firefox OS will never become a thing as they had hoped if anything the sales have always been poor.

Not to mention that Firefox OS smartphones fail to ignite interest among most consumers. That could only work to the disadvantage of Mozilla, given how flooded the market is with cheap Android smartphones. Mozilla would need economies of scale to break even, but Firefox OS devices just won’t become a thing in the market.

TechCrunch made a follow up on the same and Ari Jaaksi, the SVP of Connected Devices at Mozilla had the following to say:

We are proud of the benefits Firefox OS added to the Web platform and will continue to experiment with the user experience across connected devices. We will build everything we do as a genuine open source project, focused on user experience first and build tools to enable the ecosystem to grow.

Firefox OS proved the flexibility of the Web, scaling from low-end smartphones all the way up to HD TVs. However, we weren’t able to offer the best user experience possible and so we will stop offering Firefox OS smartphones through carrier channels.

We’ll share more on our work and new experiments across connected devices soon.”

Additionally, Mozilla also announced that it will soon find a new home for its Thunderbird email and chat client. Mozilla now wants only to focus on areas of its key competencies. The company also launched its new ad blocker, Focus “a content blocker for Safari that improves the privacy and performance of your mobile browsing experience by blocking analytics, social and advertising trackers.”